Zayn Malik teases fans with a sun-kissed snap. Zayn Malik announces his clothing brand with an adorable photo.

Zayn Malik is pleasing fans with an all-new photo of himself.

The 29-year-old singer turned to his Instagram on Saturday to announce his clothing brand with a sun-kissed photo.

Zayn's naturally curly hair in the picture covered his hazel eyes. The One Direction alum left his facial hair to grow into a full-fledged beard.

"2 weeks left to get my Payment By Zayn collection before it's gone! Link in bio" wrote the star.

Commenting on the photo, the singer's female fans were quick to garner a love for the father-of-one.

“ZAYN U NEED TO SHAVE But okay love you anyway!” one commented.

“I'd add a t so it's not obvious,” another added with a laughing face emoji.